When the impurity of pretension takes place...
When the impurity of pretension takes place, emulation of others will not avail the doer, and he will perish by it; secrecy in such a case is better. But one who manifests the deed must take two matters into consideration : FIRST, he must manifest it whHe knowing or thinking it will be emulated, such as a man doing something good for his family, or a mentor in his quarter, or a scholar in his country, regardless of the variation of individuals' stations.
In other words, the emulation intention is sound in one who is apt to be emulated; otherwise, there is no benefit in manifesting it, and he will miss out on the benefit of doing it secretly. SECOND, one must monitor his heart; it may have hidden pretension, so it invites him to manifest in the excuse of emulation. It, in reality, covets that undertaking the effort to win a station of emulation, and this is a hurdle that cannot be transcended except by the strong ones, the sincere.
Others, the weaklings, must not deceive themselves, so they will perish and cause others to perish unknowingly. The similitude of the weakling in this dilemma is one who does not know how to swim well. He looks at a group of drowning persons, so he feels pity for them and goes to them to cling to him so he may save them from drowning. They cling to him, whereupon this weakling perishes just as they perish. Thus do the feet of the servants of Allah and of the scholars slip away.
Some of them hold on to the strong in their manifestation, but their hearts are not strong enough for sincerity, so their rewards are cancelled by pretension. Notice that this is shrouded with ambiguity. One who wants to know the treachery of his soul and whether his aim in manifesting the good deed is to propagate it and advocate it, or if he has already fallen into Satan's trap, he must subject himself to a test.
The test is: He must ask himself if a man of truth, the one who works for Allah Almighty, tells him to hide the deed so people may emulate another scholar or worshipper from among his peers, and he will have the same reward of doing the good deed publicly..., and if his heart inclines to be the one to be emulated, so he manifests the deed, let him know that the incentive of pretension is there rather than the desire for divine rewards.
It is the desire for people's goodness because they aspired to achieve goodness through the action of some other worshipper who received his reward. He obtained it despite his secrecy.