We are not to use compulsion to getting the evidence across...

We are not to use compulsion to getting the evidence across, whether that compulsion be physical or more insidious, such as the use of immoral means the likes of which are increasingly popular in marketing and missionizing. A dignified and clear presentation of the facts and reasons is enough. An interesting psychological principle is developed here. It is popular in Western thought to emphasize the power of positive thinking.

The Qur’an, on the contrary, notes the importance of negative thinking. We should expect a rejection of the message. Why is this? The Qur’an gives a good reason. If we expect the Christian to…