When he finally regained consciousness he said...

When he finally regained consciousness he said, “My Lord, I have carried out your commands. You have also seen how the people dealt with me. At this moment, Archangel Gabriel descended and said, “The Almighty says that you have become sorrowful and disheartened and given to sloth in the matter of guiding your people, when He has promised to instill their hearts with your fear.

After this they shall never be able to supersede your authority.” After this revelation, Hud returned to his people and said, “You have resorted to mischief and sinfulness.” The people told him to abstain from such discourse and warned him that if he did not desist they will again punish him with such intensity that he would forget his previous suffering. Hud told then to forgo disobedience and repent to the Almighty.

Gradually the hearts of the people were instilled by the awe and majesty of Hud. They thought that now they would never be able to exceed the power of Hud and hence resolved to collectively subject him to different kinds of torture. Hud raised a slogan with such an intensity that the people ran away in terror. He said, “You people are stubborn in disbelief like the people of Nuh.

You also deserve a curse like Nuh invoked the wrath of Allah for his people.” The people said, “The gods of the people of Nuh were weak and powerless whereas our gods are strong and mighty. You are also aware of our strength.” The height of those people was 120 spans according to present standards, and their bodies were 60 spans wide. Whenever, one of them desired, he could easily uproot a small hillock and toss it aside. Thus for 760 years Hud continued to invite them towards Allah.

When Allah decided to destroy them, He created hillocks of sand and stone. Hud told them, “I fear that these hillocks may be a punishment for you from Allah.” Thus, Hud became very distraught due to the obstinacy of his people regarding sinfulness. The hillocks called out him to be happy that one day the people of ‘ad shall be punished through them. When Hud heard this he renewed his exhortations to the people and said, “Fear Allah and worship Him.

If you do not testify to the belief in Allah, these very hillocks and dunes will be the punishment and divine wrath for you.” When the people heard this, they began to uproot the hillocks and remove them from their place. However, more they endeavored hillocks reappeared in larger number. Hud addressed Allah thus, “O my Lord!