The Holy Qur'an brought a miraculous method and a literary...

The Holy Qur'an brought a miraculous method and a literary presentation that bewilders the intellect and overwhelms the minds. It is a wonderous token of eloquence that achieved the aims and objectives of the message.

The honourable Messenger (s.a.w.) described the importance of the word and its power of impact, change and conveying what is intended in the following words: "Verily there is a (form of) spell in eloquent speech." The missionary, therefore, should have literary ability and a good command of language in discussion, speech and writing. He must be able to make appropriate use of his words.

From the foregoing, it is obvious that 'the word', as one of the instruments for propagation, needs the services of special organizations. These organs would bear the responsibility of ensuring the appropriate-ness and versatility of the language of propagation and the method of relaying information to the audience.

Those in charge of the above mentioned organs would need the necessary expertise and artistic ability and advanced technological tools for the collection, broadcasting and dissemination of the fruits of those organs. Such tools include the radio, the instruments used in recording, writing, printing, speech, dialogue, schools, libraries, lectures and parties.

Thus, it is incumbent on us to plan and work out programmes in order to prepare our missionaries and give them the required education and orientation on the art of propagation and its requisite know-how. Indeed, the conditions we are in today, have made the programmes for preparing the orator, writer, lectur-er, journalist or advertiser indispensable.

Where we are unable to establish preparatory organizations and foundations we can only resort to conducting special courses for grooming the Muslim missionaries, giving them drills on their work and conveying the expertise, experiences and information from experienced missionaries worthy of emulation. 2- The Picture: Man, by nature, is very responsive to pictures, scenes and other sensory situations as portrayed in paintings, and they often have an impact on his thoughts and feelings.

The more a picture portrays movement and thoughts the greater the reaction it entails and it would have a stronger power for changing the viewer and be more efficient in accomplishing its aim. With the development of informative technology, the use of pictures and movies in propaganda and publicity has also advanced.