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Shiavault - a Vault of Shia Islamic Books An Enlightening Commentary into the Light of the Holy Qur'an vol. 5 Section 11: The Ministry of Shu 'ayb Shu'ayb exhorts his people to believe in and stick to the Unity of Allah -His rejection and the punishment.
There has come to you a clear proof from your Lord. Therefore give full measure and weight and do not diminish to men their things, and do not make mischief in the earth after its improvement. This is better for you, if you are believers." Jethro's Messengership in Madyan Jethro, whose genealogical tree, according to the history records, with several dynasties reaches Abraham, was missioned to go towards the inhabitants of Madyan.
At that time, Madyan was one of the cities of Syria the people of which were mostly merchants. Idolatry, short weighing, defraudation and falsification in social relationships were fully current among them. The explanation of the conflict and dispute between this great prophet (as) and the inhabitants of Madyan is stated in several Suras of the Qur'an, and in Surah Hud, No.11 and Surah Ash-Shu'ara, No.26, in particular.
In this current verse, the Qur'an says that Allah sent to the people of Madyan their brother Jethro. The verse says: "And (We sent) unto (the people of Madyan their brother Shu'ayb. ..." Then the verse adds that Shu'ayb, like all other prophets, began his invitation with the subject of Monotheism and, as the Qur'an remarks: "... He said: ' O **'** my people! Serve Allah! You have no god other than Him.
..." He emphasized that not only the mentioned ordinance was the command of wisdom, but also it was proved by the clear evidences that had come from their Lord for them. The verse says: "... There has come to you a clear proof from your Lord. ..." Next to the invitation to monotheism, he tried to struggle against their social, economical, and ethical corruptions.