From the psychological aspect...

From the psychological aspect, it has also been proven that the best way (generally and specifically speaking) to encourage people towards following the truth and keeping away from corruption and bad deeds is to present them with the best and most perfect examples of both sides of the spectrum as this will definitely have the desired outcome intended for a society. It must be noted that love and hate cannot simply remain “in the heart”.

Rather, they must become manifest, and as long as their manifestation has no problems from being carried out – both from the point of view of the religious legal limits and also from the rational aspect, then not only is it not a problem to manifest these two states, rather, it becomes something extremely beneficial.

This too can be proven from a psychological point of view as the display of a phenomenon leads to that thing being suggested and implanted into the spiritual heart and soul of a person – leading to an eventual state in which that thing becomes second-nature for an individual. It is for this reason that the application of love and hate, in the formation of the spiritual foundation of a person, plays a great role.

Voicing our love and hate and showing malediction – which is one of the forms of voicing hatred – is actually the announcement of an impending hazard and the pronouncement of good news; the proclamation of hazard to the masses that they must be aware and on guard from the enemies of their religion – enemies who are constantly in wait, hoping to snatch a person’s faith away and to misguide them from the straight path.

Know that such people have definitely been maledicted against and are not the kinds of people whom we should be following.

Expressing our love is a form of announcement of good news to the people that they should know that we have perfect and flawless examples and if we follow them, then we will reach to the Truth and that we will eventually make it towards the Divine, and this is in reality, one of the manifestations of enjoining the good and forbidding the evil (al-amr bil maʿruf wa nahi ʿanil munkar) on a societal level.

Due to certain reasons, the companions of (S) hold a special status because they are people who had seen the Prophet (S); they heard him speak and they listened to the statements which he made, and they saw firsthand the way that he led his life.