The first type of act is quite common in the West - for...

The first type of act is quite common in the West - for example in order to gain the pleasure and satisfaction and attract more customers, the people show more care and love to their clientele. It is through this act that they can gain wealth because they know that if they have good interaction with their customers, then they will be able to attract more people to product.

The second type is one of the characteristics of a true believer and when we say that a true believer is one who is pleasant to interact with, it is not done to gain profit from this material world, rather, they do this to unite hearts and get spiritually closer to one another.

The story of Luqman, the Wise, and the advice that he gave to his son, it has been narrated in the Qur`an: وَلاَ تُصَعِّرْ خَدَّكَ لِلنَّاسِ وَلاَ تَمْشِ فِي الأَرْضِ مَرَحًا “And swell not thy cheek (for pride) at peopke, nor walk with insolence through the Earth.”[^1] The word in this verse [تصعر] comes from the root word of [صعر] and its original meaning is a sickness that a camel becomes plagued with and due to this disease, his neck is contorted to the right or left side.

This verse speaks to people and tells them that they must not develop the same sickness that a camel develops which makes his neck contorted for this sort of spiritual sickness in a person can lead him to turn away from the people. Through the use of this phrase, it is clear that people who have bad etiquette actually possess a sickness. In the continuation and end of this verse we are told that we must not walk the road of pride and this is another characteristic which we must all keep in mind!