That is...
That is, Islam has reached them and they have understood its truthfulness; however, they are not prepared to accept the truth due to their obstinacy and stubbornness. This group of non-believers deserves to be punished in Hell because despite having known the truth, they have chosen with their own free will to reject Islam.
These non-believers, even though they may be of good conduct, could have attained salvation but instead have closed the path to salvation themselves as they have covered the truth and are rebellious and obstinate in relation to it. As a result, they have chosen their own predicament. Those who are termed ‘ Jahil-e-Qasir ’ (lit. ‘ inculpable ignorant ’).
These are non-believers to whom the message of Islam has not reached, or it has been presented to them in a very incomplete and untruthful manner; so for example, they think that Islam has the same status and rank as the religions of India and China and at the most, Judaism and Christianity.
This group of non-believers, whether they live in the most remote parts of the world or in the most civilized, will not be subject to the punishments of Hell because they are not blameworthy for their lack of belief, and punishment is only for blameworthy sinners. Unfortunately, there is so much propaganda against Islam that free thinking and seeking the truth has been taken away from many people in a way that they cannot distinguish truth from falsehood.
The fact is that despite making significant material progress, contemporary man has regressed spiritually. The main cause of this is the ‘ World Arrogance ’—the superpower enemies of Islam—with its propagandist and deceptive media system that in full force tries to change and distort the truth. Therefore, many people, even in the most civilized of places, have remained unaware of the true message of Islam and of the enlivening Ahlul Bayt (ع) school of thought.
Worse still, incorrect and unrealistic information about Islam is given to them in a way that a religion of mercy, love and justice is portrayed as a religion of violence, oppression and injustice. In conclusion, from the point of view of Islam, those who have not heard about the true message of Islam and are not blameworthy with regard to this will attain salvation if they are truthful to their own religion.